Why Study Marketing?

Marketing matches a company’s products and services to customers who want to purchase these products. Marketers manage the process of delivering value to satisfy the needs of consumers. They do this by putting the right products in the right place, at the right price, at the right time. They design promotional and sales plans to inform and persuade consumers to buy their products.

School of Business and Professional Studies

Real World Ready

Listening to workforce needs

Graduates of Rockland Community College are provided with a clear path to meaningful careers that meet the needs of businesses and industry in the communities we serve. Our students are trained in specific skills that are needed by employers, and guided through a career path that leads directly to workforce opportunities. With affordable tuition, students who begin their college careers at RCC are ready to meet the demands of the real world.

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Student Success

At Rockland Community College, you are provided with a Student Success Team that will help you with your academic journey, career exploration, transfer planning, support service referrals, and more! Your Team includes your Dean, Program Director, Faculty Advisor, Student Success Advisor, Connection Center Counselor, Financial Aid Advisor, Peer Mentors, and if you’re involved in any of these special programs, your Athletics, Honors, TRiO, and Veterans Advisors. During your first semester, you will take an ‘Introduction to the School’ course that will outline the various College offices and departments that can help you on your path.

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Career Outlook

Marketing is a core element of all organizations and, therefore, opportunities exist across all industry types – private and public. Most companies use traditional marketing methods alongside digital and social media channels.

Job Roles

Media Buyers, Brand/Product Managers, Media Planners, Market Researchers, Public Relations Representatives, Sales Representatives, and Social Media Managers


Finance, Consumer Products, Information Technology, Not-for-Profit Organizations, Government, and Higher Education


Market Research Analysts

$96,200 NYS Average
National Average $83,190 annually

Public Relations Specialists

$89,490 NYS Average
National Average $77,720 annually

Media and Communication Workers

$92,070 NYS Average
National Average $87,140 annually

Employment and wage data by occupation are based on the Occupational Employment Statistics (OES) survey, which collects information from approximately 51,000 businesses. labor.ny.gov

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Rockland Community College, State University of New York, offers a safe, supportive learning environment for thousands of students from diverse backgrounds. RCC has become the “first choice” for parents and students. Thanks to our affordable tuition, students can save $100,000 on a college education by starting at RCC and transferring to outstanding four-year colleges.